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      Privacy Policy

      Last updated: 23 October 2026

      At Simba Sea Trips we are committed to safeguarding and preserving the privacy of our visitors. This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site or book one of our tours. We do update this Policy from time to time so please do review it regularly.

      This Privacy Policy also covers messages you send to our sister brands Two Sea Tour, SoHo Pool Club and Simpro Academy Phuket, which are operated by Simba Sea Trips Co., Ltd.

      Data controller: Simba Sea Trips Co. Ltd. Soho Pool Club, Boat Lagoon Marina 23 Thep Krasattri Road, Ko Kaeo, Phuket 83000, Thailand TAT Licence No. 34/02111 Email: sales@simbaseatrips.com

      Information We Collect

      In running and maintaining our website, booking system and tour operations, we may collect and process the following data about you:

      1. Information about your use of our site, including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
      2. Information provided voluntarily by you. For example, when you make a booking enquiry, complete a booking, or subscribe to our newsletter.
      3. Information that you provide when you communicate with us by any means — email, website contact forms, live chat, WhatsApp, Facebook Messenger, Instagram or phone.
      4. Booking and passenger information required to operate your tour — including name, passport number, age, contact details, emergency contact, and any relevant medical or dietary information you choose to share with us.

      Use of Cookies

      Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.

      We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer's hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.

      You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer.

      Some cookies are set by third-party services we use. These include Google Analytics 4 and Google Ads (to measure website traffic and the performance of our advertising), the Meta (Facebook) pixel (to measure advertising performance), and embedded content from YouTube and Google Maps, which may set their own cookies when those features load. These services are only activated where you have given consent through our cookie banner, and each handles your data under its own privacy policy. You can change or withdraw your cookie consent at any time using the cookie settings on our website.

      Use of Your Information

      We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

      1. To provide information to you that you request from us relating to our products or services.
      2. To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
      3. To inform you of any changes to our website, services or goods and products.
      4. To operate your booking — including confirming your tour, arranging your hotel transfer, processing insurance cover, and communicating with you before, during and after your tour.

      Automated replies. Messages you send us through our website chat, WhatsApp, Facebook Messenger or Instagram may be answered automatically by our AI assistant. To do this, the text of your messages is processed by our AI provider (Anthropic) and stored in our database (Supabase, hosted in the Singapore region). Our team can see these conversations and can take over from the assistant at any time.

      If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.

      Where your consent has been provided in advance, we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you. Where such consent has been provided it can be withdrawn by you at any time by emailing sales@simbaseatrips.com.

      Storing Your Personal Data

      Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically. Sending such information is entirely at your own risk.

      We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, to meet our operational, legal and accounting obligations, and to support any ongoing customer relationship with you.

      Disclosing Your Information

      We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

      1. In the event that we sell any or all of our business to the buyer.
      2. Where we are legally required by law to disclose your personal information.
      3. To further fraud protection and reduce the risk of fraud.
      4. To third-party service providers who help us operate our business — including our booking partner (Bokun), payment processor (Stripe), insurance provider, hotel transfer partners, and email and messaging platforms. These providers only receive the information they need to perform their role, and are bound by confidentiality and data-protection obligations.
      5. To technology providers that host and deliver our website and support our customer communications — including our hosting, content-delivery and font providers (Vercel, Cloudflare, jsDelivr and Google Fonts), our post-booking customer-communications platform (PaxFlow), and the AI and database providers that power our automated chat assistant (Anthropic and Supabase). These providers only process the data needed to perform their role.

      Images, Photos & Video

      During your tour, Simba's crew, guides and professional photographers may take photos and video footage of customers, group activities, beaches, snorkeling sites and other tour locations. By participating in a Simba tour, you agree that Simba may use these images and footage for promotional, marketing and editorial purposes — including (but not limited to) our website, social media channels, online travel agent listings, promotional materials and press.

      If you do not wish to have your image used in this way, please email sales@simbaseatrips.com or tell your guide at the start of the tour, and we will respect your preference.

      Third Party Links

      On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site's policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

      How to request deletion of your data

      You can ask us to delete the personal data we hold about you, including messages you sent us via WhatsApp, Facebook Messenger, Instagram or our website chat. Email sales@simbaseatrips.com with the subject "Data deletion request" and the phone number or account you contacted us from. We will confirm and delete your data within 30 days, except where we must keep booking records by law.

      Contacting Us

      Please do not hesitate to contact us regarding any matter relating to this Privacy Policy at sales@simbaseatrips.com.